Video is highly effective. This is an undeniable fact. Whether it is because people have short attention spans or prefer engaging with moving images, video has become a marketing force that cannot be ignored. If you haven’t included video in your construction marketing strategy, it’s time to start. And we can help!
But don’t believe us because we simply say so. The numbers are more than compelling.
- At 87%, more marketers are using video that ever before. [Hubspot]
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. [Forbes]
Cisco has projected that more than 80% of all Internet traffic will be video by 2021. [Cisco]
The average user spends 88% more time on a website with video. [Forbes]
Small businesses use the fewest external resources for video marketing, with only 24% reporting that they relied exclusively on agencies, contract employees, or freelancers. [Impact]
Video marketers get 66% more qualified leads per year. [Aberdeen]
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
If you’re not utilizing video to market your construction business, you’re missing out on several opportunities:
- Increase Revenue
- Monitor Progress
- Provide Client Updates
- Maintain Visual Library of All Projects
- Utilize for Marketing Purposes
- Highlight Products or Services
- ...and so much more!
Read on for the benefits of construction video marketing and how it will drive more business.
Why use video to market your construction business?
First, people simply prefer consuming content via video. Watching a time lapse video of a construction project from start to finish is engaging and impressive. Or watching interesting phases from a major build out adds interest to your website, blog posts or social media content.
Video makes for a more engaging medium with which to turn your project into a story. Combine that with the fact that YouTube is now thesecond most popular search engine, and the fact that people like to use their mobile gadgets to watch videos - and it paints a clear picture. Web-based videos of your company, team and projects can help build brand recognition and can show prospective clients what you offer in a way that text and pictures simply can’t.
Plus, once you’ve developed a robust video library of your projects, you’ll have endless original content to pull from for future marketing needs.
Secondary benefits of capturing video of your projects.
Capturing video of your project is an amazing way to keep clients engaged, informed and happy. By providing in-progress updates, they’ll get a visual of the work that has taken place. They’re able to potentially use this content in their own marketing efforts. Here’s a fantastic example of this in whichthe videos were used to update and keep both the client and the public interested on the progress.
If that’s not enough, we recently wrote about the fact that video aids inconstruction site security efforts. If utilizing a solution like ourConstruction Packs, you could make your video efforts work even harder for you. Time lapse can allow for a snapshot of nearly every stage of the project. And if you add a motion detector to your kit, it’s like having a digital security guard on your site while cameras aren’t running.
Video marketers get 66% more qualified leads per year.
Video marketing also improves the search engine optimization of your website. Integrating video into your website will help boost your page rank. Not to mention, the video content itself will help keep your audience on your site for longer- which further increases SEO. The impact that video content can have on your business and it’s SEO really shouldn’t be underestimated. In fact, according to Forrester, you are 50x more likely to show up on page one of Google if you have a video embedded on your website.
Plus, as we mentioned above, YouTube is the second largest search engine. If you house your videos on this powerful, popular platform, you’ll get additional views and increased awareness with very little effort.
The argument for utilizing construction marketing video to drive more business is compelling. From a time lapse standpoint, we’re the best partner out there. We offer easy-to-deploy, 4K solutions with remote monitoring capabilities for the lowest cost of ownership.