We talk a lot about creating construction progress videos. No matter what your role is within the project--builder, photographer, or principal--It’s a good thing to do for many reasons. With just a little extra planning and effort, you can make the footage you're already collecting work so much harder for you. Read on for the reasons that construction progress videos should be part of your project workflow.
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Stakeholder Updates
There are so many stakeholders when it comes to construction projects. The principal, the builder, the community, the governing bodies, and the list goes on. There is so much time, resources, money, effort and interest invested in each project. Having a tangible way to update everyone involved is a huge benefit. You’re able to provide a nearly real-time peek of the progress being made, illustrating that the project is on schedule and major milestones are being hit.
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Public Updates
Construction projects affect so many people far beyond those who are actually working on the project day-to-day. In a construction area, there is likely increased site traffic, road blockages, noise, etc. Keeping the local community updated allows people to feel like they’re part of the progress being made. Featuring progress videos helps the community understand the purpose of the project, the stakeholders involved, and allows them to see the amazing work that’s being done in their backyards.
And there’s no reason why you can’t make it fun. In the example shown above, photographer David Trood created a progress series of videos for the construction of a Danish science center called Experimentarium. Trood wove in a promotion in which a red ball was featured in each video. Viewers could submit the number of times they saw the red ball. A winner was chosen from the correct guesses for free passes to the museum once it opened. This is a great example of how to generate engagement and excitement around your construction project through the use of progress videos.
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Marketing
If you’re collecting this footage, why note use it for more than highlighting the final product? Creating multiple videos of the progress allows you to use your footage in so many ways. Create a robust portfolio of a construction project from start to finish and feature it as a case study on your website for future clients to view. You’re also able to use the footage to build a comprehensive library for marketing assets. Your footage will keep giving over and over if you tap into it!
In the example below, Metropolis Visual created a beautiful landing page showing the overall progress from start to finish for future clients to view on their website. View all of the project progress videos of this project here.
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Expand Your Product Offering
Offering progress video creation as your video/documentation package allows you to offer a product you might not already be offering. As a photographer, increase your deliverable asset list for the project and show the entire process from a few different perspectives. As a builder, it is an offering you can work into the overall contract as a set of deliverables so that your client will be able to update their internal team in an unexpected, impressive way.
Creating progress videos is a no brainer and should be a part of every construction project workflow, no matter who you are. A little planning will provide big returns in terms of video assets. Make your footage work as hard as possible and highlight the amazing work that is being done by all parties involved! Don’t hesitate to reach out to our knowledgeable team with questions and get started today.
With so many benefits of construction progress videos at different steps of the project, it’s a no brainer. With a little foresight, planning and testing, you can easily implement this into your process and enjoy these benefits. We at CamDo are experts on construction time lapse and withUpBlink, it’s easier than ever before.
