CamDo customer Bobby Gibson, who you might remember from this bridge construction time lapse project that we featured a while back, also shared a solar panel installation time lapse with us. This project was done for a solar company called Auric Solar.
The project came about because the client wanted to show potential customers how fast and easy a solar install is. The installation process of solar power is one of the biggest barriers to purchase, as it seems like an overwhelming system to implement. The goal of the video was to combat this belief, illustrating that the installation can be completed in a single day.
“Time lapse also allows us to show the speed and precision that it takes to get these installs done and to do them right. One tip I would share is that aerial video showing off the before and after shots of these projects has really blown things open for us. It really connects the story being told in the time lapse.” - Bobby Gibson
Gibson used Blink with a GoPro HERO4 Black with an external battery. The set-ups were mounted on roofs using wood clamps. One of the set-ups utilized the SolarX enclosure as well. They used six cameras, so ensuring they were all running correctly and powered throughout the day was a challenge. Gibson noted that making sure that cameras caught the action but also stayed out of the way of the installation work was important.
The resulting footage was used in a digital marketing campaign. It was shared via multiple digital channels was also played as YouTube preroll on the Auric Solar channel. It was also in a sales presentation to show people what the install was like.
Gibson has a few very interesting construction time lapse projects in the works, that we hope to feature once they’re completed. Be sure to check back in on the blog to see more of Gibson and his team’s work.
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About Bobby Gibson:Bobby Gibson owns and operates In Blue Productions; a full video production company that specializes in utilizing time lapse and aerial video techniques. Before this, Gibson worked as the Director of Marketing for Auric Solar. Here, he catapulted Auric Solar from a smaller, less well-known company to an industry leader. Major accomplishments during his three-year tenure at Auric include leading the company’s rebrand in 2015, launching Auric’s community relations program (Echo), and securing sponsorships with Major League Soccer teams in Oregon and Utah. He was named to Utah Business Magazine’s Forty Under 40 Class of 2017, which recognizes the state’s rising leaders. As a leader, he inspires creativity and motivates his team to work smart and work hard every day. Check out In Blue Productions on theirwebsite,Vimeo,Facebook orInstagram.